Chatterbox's agency plan is ₹3,000 a month flat. It replaces the widget credit with your own brand on every client site, gives each client its own isolated knowledge base, and takes 15% off every client tenant's plan price so the margin stays with you.
Your clients have started asking for "AI on the website". You can send them to a foreign SaaS tool that bills in dollars per seat and puts its own logo on their site, or you can build something, which means a vector database, a model bill you cannot predict, and a support obligation that lands on your one backend developer.
The third option is to resell a chatbot that carries your name instead of anyone else's.
What the white-label plan changes
The agency plan costs ₹3,000 a month, flat, for your agency account. It does two things.
The widget credit changes. Every client widget reads "Powered by " rather than Powered by Chatterbox. Chatterbox does not appear on your client's site, and the client does not go looking for us when they want to renew.
Your client plans get cheaper. Every client tenant on your account takes 15% off its own plan price. Client tenants are unlimited, and each one sits on whichever plan fits that client, so a brochure site on Starter and a busier site on Pro can live on the same account.
You also get per-client branding rather than one house style stretched across the book. Accent color, widget name and avatar are set per client, so the bubble on a pediatric clinic's site does not look like the one on a scaffolding firm's.
What you are not taking on
No model keys in a config file. No vector store to run, back up or resize. No retrieval pipeline to maintain when a provider deprecates an endpoint. No on-call rota for a chat service you built as a side project and now have thirty clients depending on.
The AI stack stays off your infrastructure. What stays with you is the client relationship, the content work, and the invoice, which is where an agency's margin actually lives.
Client data separation is handled at the app and database layer, and one client's material cannot surface in another client's conversation. The multi-client page covers that isolation in detail, including what happens when one client's content is not ready yet.
Where the recurring revenue comes from
Most Indian agencies already invoice an annual maintenance contract: hosting, backups, small edits, an SSL renewal nobody notices. A chatbot line slots into that invoice without a new commercial conversation, because the client is used to paying you monthly for the site to keep working.
Your cost per client is that client's plan, minus 15%, plus your share of the ₹3,000 platform fee spread across the book. Whatever you charge above that is yours. The arithmetic gets better with every client you add, which is the opposite of a per-seat tool.
The work you charge for is not the install. Pasting the script tag takes a minute. Writing the twenty answers the client's website never published takes an afternoon per client, and that afternoon is the billable part. The agency playbook covers packaging, onboarding and where to draw the support line.
Test a client's bot before the client sees it
Every tenant's widget can be tested from your own dashboard, exactly as a visitor would, before it goes on a live site. Use that. A client's first experience of the bot should not be them asking it their own pricing question and getting a refusal because nobody checked whether the rates were published.
Rolling out across a book works client by client, ordered by whose content is ready, rather than as one switch you throw on a Friday.
Where this does not fit
If your clients need a live agent inbox, a ticketing system, or a chatbot on WhatsApp, this is not that product today. Chatterbox is a website widget that answers from published content and hands off by taking a phone number. The channel comparison is worth reading before you promise a client something on WhatsApp.
If that boundary suits your book, create an agency account and put one client on it first. One site, one afternoon of content work, and you will know what the second one costs you.